ABOUT LOUISE ROBINSON
Food Stylist, Food Photographer, Recipe Developer & Content Creator
I have always loved food in all its guises, from street food to fine dining and experimenting with ingredients in my own kitchen, cooking recipes old and new.
Cygnet Kitchen started out as an idea, one dark drizzly day in October 2013. I had moved from London the previous year, back to the countryside of my childhood. Away from the hustle and bustle of the city and my previous life as a fashion accessories designer, I found myself longing for another creative outlet.
There was a natural inclination to write about my favourite dishes, so I decided to start a food blog. The name came from my cosy 16th century cottage, nestled in one the most picturesque villages in East Sussex.
Over the past 13 years Cygnet Kitchen has evolved to become a full time business, specialising in food styling and photography, recipe and content creation.
“ “In a world full of visual social content, creating online customer engagement is an increasingly difficult nut to crack. For online companies such as mine my brand identity is forged by the choice of it’s visual association. Behind the scenes in most businesses is hard work, passion and dedication, but when there is no physical doorway for customers to walk-through and be greeted with a smile, you better make sure your online window frame is sparkly and polished.
My entire website visuals, with some temporary exceptions, have been styled and photographed by Louise. We discuss a brief and she always exceeds my expectations upon delivery, so much so, I have to make damn sure that the product and the level of service I am offering mirror the quality of her work. When most of my customers come to me, they can see we are serious about the products that we offer. There are only two things that point to that online, clear and descriptive content and beautiful, stylish, well thought out images. The latter I am happy to say, with thanks to Louise and her only, we have in abundance.”
“ Having known Louise's work for a while, it was only a matter of time before we asked her to photograph our product. Louise's professionalism has proven to be a valuable asset for our business. Her deep understanding of the field and the ability to lead with creative choices have had a profoundly positive impact on our product's image and brand.
Her experience and the thoughtful integration of her ideas and research into the photography have not only expanded our customer base but also strengthened our brand. It's always gratifying when collaboration with a skilled individual result in tangible benefits for the business. We are greatly thankful for Louise's contributions. ”